Strategyzer · Core planning

Business Model Canvas

Sketch how your business creates, delivers, and captures value. The center block is your Value Proposition — start there, then work outward to the customer-facing blocks on the right and the things-you-need blocks on the left.

Source:
Alexander Osterwalder, Strategyzer
Best for:
New ventures, repositioned products, side-project scoping
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Key Partners
Suppliers, partners, alliances
Key Activities
What you must do to deliver
Value Propositions
The bundle of value you offer
Customer Relationships
How you acquire, keep, grow
Customer Segments
Who you're creating value for
Key Resources
Assets you must have
Channels
How customers find and reach you
Cost Structure
The biggest costs of operating the model
Revenue Streams
How you capture value as cash