Ash Maurya · Early-stage validation

Lean Canvas

Capture and stress-test a startup hypothesis in one page. Start with the problem, name your customer in language they use, then work outward to the assumption you most need to test next.

Source:
Ash Maurya, Running Lean
Best for:
Idea-stage founders, MVP scoping, pivot conversations
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Problem
Top 3 problems you solve — in your customer's words
Solution
Top 3 features that solve each problem
Unique Value Proposition
A single, clear, compelling message
Unfair Advantage
What you have that can't be copied
Customer Segments
Who has the problem; personas, not aggregates
Channels
Your path to customer — both initial and ongoing
Key Metrics
The 2 numbers that tell you if you're winning
Cost Structure
Fixed + variable costs; per-user vs per-transaction
Revenue Streams
What customers pay for; pricing model & LTV