Strategyzer · Product–market fit

Value Proposition Canvas

Map what you make on the left, what your customer wants on the right. Fit is the overlap — the Pains your offering relieves, the Gains it creates. If the right column is empty, you're solving a problem nobody asked for.

Source:
Strategyzer · Value Proposition Design
Best for:
Repositioning, copywriting sprints, weekly product review
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Value MapWhat you bring to the table
Products & Services
What you sell or deliver
Pain Relievers
How you eliminate or reduce specific pains
Gain Creators
How you produce outcomes your customer wants
Customer ProfileWhat they want done
Customer Jobs
Functional, social, emotional tasks they hire a product to do
Pains
Bad outcomes, risks, obstacles in the way of a job
Gains
Outcomes & benefits the customer wants
Fit
Where Value Map and Customer Profile overlap — the real value proposition